Anthology /About

Matt Shadbolt is currently Head of Core Product Experiences for NBC News Group, where he leads all aspects of the audience, revenue and value growth for web, mobile app and emerging products across the NBC News, MSNBC, CNBC, Today Show, E! Entertainment and Telemundo digital brands. His passion is to build happy, productive, innovative teams that solve user problems, create beautiful products and drive audience and revenue growth. His role is to ensure that NBC News’ product teams are shaping, scoping, and strategically working on the most impactful items to grow the NBC News Group business, while coaching, developing and creating the necessary time and space for his teams to do their best work. Matt is deeply passionate about the development of people, how to build an organization all can be proud of, and the application of positive organizational scholarship towards connecting our journalism mission with the opportunity for his teams to thrive.

By night Matt is currently also an undergraduate student at The University of Pennsylvania, majoring in Ancient Religious Culture and Globalization. He will graduate in 2025.

Prior to his current role, Matt significantly grew CNBC’s affiliate, video and subscription products, leading all core and direct to consumer multi-brand product experiences and strategy, and ensuring delivery on the needs and aspirations of NBC News' business and investing audiences. He led teams who continue to collaborate closely with editorial, marketing, business development, on-air broadcast, and other cross-functional colleagues to deliver on NBC News’ customer and business outcomes. His cross-functional teams owned product development for CNBC.com, CNBC mobile apps (iOS & Android), OTT platforms (AppleTV, FireTV, Roku, Samsung, Google Home & Alexa), and a large suite of newsletters. They also owned product responsibilities for CNBC’s brands MakeIt, Grow (in partnership with Acorns), and Select. He oversaw new product discovery, user research and development, emerging commercial initiatives, cross-brand affiliate revenue objectives, and the overall health and growth of the digital business.

Prior to his tenure at CNBC, Matt was the Chief Product and Marketing Officer at Inman News, the real estate industry’s largest trade news organization, where he was responsible for product, engineering, design, marketing, analytics and overall strategic direction of Inman’s news output. Partnering closely with the newsroom, Matt developed a new suite of storytelling and article-based formats, including a complete technical re-write of Inman’s cross-platform backend and editorial workflow, resulting in exponential growth in Inman’s subscriber base, as well as large gains in Inman’s annual conferences attendance.

Matt spent 4 years at The New York Times, where he was the general manager and product lead for the Real Estate section, where he more than tripled audience, and grew annual advertising revenue by over $2 million. There he was focused on growing audience, building search products, and developing new revenue streams across multiple products, including desktop, mobile, print, social, video and emergent product platforms such as Virtual Reality. Matt defined the overall category’s strategy, and worked closely with the newsroom, sales, design, engineering (across 4 distributed teams), project management, analytics and marketing.

Before joining The Times, Matt was the Director of Interactive Product and Marketing for The Corcoran Group for 8 years, building New York’s largest real estate brokerage’s online presence and significantly expanding the organization’s search, social, video, web, mobile and advertising initiatives. Before moving to America, Matt ran the on-air and digital graphics team at QVC for over 5 years.

Originally from the U.K., Matt lives in Denville, NJ with his wife, their twelve year old daughter, their 3 cats and their beloved Golden Retriever. He enjoys video games, sushi, collecting vinyl records, Mini Coopers, Star Wars, cheering the Cleveland Browns, and hearing his daughter laugh.